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Revolutionizing Fire Safety for Every Home

Our Mission:
Accessible Fire Safety for All

At Flame Away, our mission is simple yet powerful: to make fire safety accessible, intuitive, and effective for households and individuals who may lack experience or resources to combat fires.

Despite technological advancements, fire-related injuries and fatalities remain a serious concern. Many homes still lack basic fire safety tools—often due to poor design, lack of awareness, or inconvenience. That’s why we created Flame Away, a throwable fire extinguisher that’s easy to use, even for children and elderly individuals. Our goal is to empower everyone to take fire safety into their own hands.

Sustainability at the Core of Fire Protection

We believe saving lives should never come at the cost of the planet. Flame Away is committed to building a sustainable fire safety industry by aligning our operations with the United Nations Sustainable Development Goals (SDGs).

We prioritize non-toxic, eco-friendly materials that are safe for both people and the environment.

We source materials locally and responsibly to minimize our carbon footprint.

We foster safe and inclusive working conditions for everyone involved in our mission.

From University Startup to
Life-Saving Innovation

Flame Away began in 2019 during the Entrepreneurship minor at the University of Amsterdam (UvA). Founded by four students, the idea quickly gained traction and was admitted to the Demonstrator Lab at Vrije Universiteit Amsterdam (VU).

At the Demonstrator Lab, we had access to:

Scientific lab spaces for rigorous product testing.

Expert mentorship from professors and entrepreneurs.

Collaborations with fire departments to ensure safety and effectiveness.

Our product was designed to be intuitive, reliable, and ready for real-life emergencies. We tested it under various fire conditions to guarantee performance when it matters most.

Recognition & Growth

In January 2020, Flame Away was selected as a finalist among 25 startups and pitched to investors. We won the Fire Safety Innovation Prize, securing funding and partnerships with Woonzorg, Habion, and Wooncompagnie—organizations dedicated to improving safety for vulnerable populations.

In 2021, we joined the We Make Change community, connecting with skilled volunteers who share our mission to make the world safer.

We also hosted a user testing day at SWZ Wassenaar, where residents helped us refine the product’s design, color, and usability—ensuring it works for people of all ages and abilities.

From Prototype to Market

After years of development, Flame Away was officially incorporated at the Dutch Chamber of Commerce on July 6, 2022. We launched production the same day and released our product to the public on October 21, 2022—available online and in select retail stores.

Media & Awards

2023 was a breakthrough year:

We showcased Flame Away at major trade fairs including Maison et Objet (Paris), Trade Mart, Trendz, and ShowUP in the Netherlands.

2024–2025: Continued
Innovation & Impact

KVK Innovation Top 100 (2024)

Flame Away maintained its top-tier status, again ranking in the top 25 most innovative companies in the Netherlands.

James Dyson Award- National Runner-Up

Our product was recognized for its decorative and functional design, encouraging users to keep it visible and accessible.

Scientific Testing by Efectis Nederland

Flame Away passed 26 rigorous fire safety tests, confirming its effectiveness across various surfaces and conditions.

Educational Outreach

We launched a series of scientific blog posts explaining fire dynamics and extinguishing methods, including insights from Max Nijman’s thesis.

Community Testing Events

We continued hosting user testing sessions, ensuring Flame Away remains intuitive and effective for all age groups.

Media Coverage

Featured in Elsevier Weekblad, RTL’s Zondag op 4, De Jonge Ondernemerspodcast, and De Nationale Carrièrebeurs, sharing our story and mission with a broader audience.

Meet the
Founder

Max Nijman, founder of Flame Away, continues to lead the charge in fire safety innovation. His dedication to saving lives and creating sustainable solutions has earned national recognition and inspired a growing community of changemakers.

Why Choose Flame Away?

Easy to use

No training required

Safe for all ages

Designed for children and elderly

Eco-friendly

Non-toxic and sustainable materials

Award-winning design

Trusted by experts and institutions

Scientifically tested

Proven effectiveness in real fire scenarios
and sustainable materials

Ready to Protect Your Home?

Visit our online store to order your Flame Away throwable fire extinguisher today and take the first step toward a safer, more prepared household.


Visit our store